At the upcoming IFTF in Vijfhuizen (November 4-6, 2025), Holex invites visitors to discover their inner Flower Hunter. At stand B2.43, the "Flower Hunter's Journey" experience takes center stage: an interactive journey through three floral destinations – Aalsmeer, Kunming, and Quito.
Visitors are challenged to complete their own Flower Hunter's Journey. With a personalized passport in hand, they travel to the three destinations, where they discover the flowers, stories, and inspiration that Holex collects worldwide. At each destination, they receive a stamp; those who collect all the stamps complete the mission and receive a special reward.
© Holex Flower B.V.
"The Flower Hunter's Journey showcases what Holex stands for: curiosity, craftsmanship, and the passion to find the most beautiful flowers worldwide," explains the Holex team. "Our own Flower Hunters do this every day for our customers – but those customers are Flower Hunters themselves. At the trade fair, we want to make that sense of shared adventure tangible."
With this concept, Holex emphasizes the power of collaboration in the international horticultural supply chain: from grower to exporter, from wholesaler to florist. The stand offers a space for encounters, inspiration, and a moment of recognition – an ode to everyone who makes the world a little more beautiful with flowers.
For more information:
Holex Flower
www.holex.com
