At the IFTF in Vijfhuizen, De Ruiter Innovations launches its new campaign featuring the red rose Revolution and the statement "We own the night."
© De Ruiter Innovations B.V.
The message connects to recent discussions in the Netherlands about women's safety and the right to feel secure — day and night. With this campaign, De Ruiter aims to express solidarity and highlight strength, resilience, and the power of standing together.
Revolution is now widely grown in Kenya and Ethiopia, with production of 220-240 stems per square meter per year, giving growers a competitive advantage over other reds. Headsize is 4.5 cm to 5.0 cm, and lengths are 50-80 cm. Vase-life is 12-14 days.
© De Ruiter Innovations B.V.
It is currently grown at Nini (Herburg International), Shalimar Fresh, Van den Berg Roses Kenya, and Panda Flowers.
Visitors can see the Revolution rose and its message at IFTF and at the De Ruiter stand (A1.02) throughout the exhibition.
For more information:
Royal De Ruiter
[email protected]
www.deruiter.com
