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longer shelf life

Special foil is the secret for fresh ‘mailbox flowers’

The secret behind the so called ‘mailbox flowers' of the company BloomPost - a newcomer in the Dutch flower delivery sector - is the patented Perfotec foil, with micro-perforations in the wrapping material. Therefore the moisture stays inside the wrap and enough oxygen can enter; enough to stay alive, not enough to ripe.

Extending the shelf life of fruits and vegetables by poking tiny holes in the packaging with lasers. It almost sounds magical, but it's what PerfoTec is now doing to the flowers of BloomPost flower delivery.

Flowers need oxygen to stay fresh, but the amount of oxygen needed varies by type and changes through the seasons. "Flower products all breath differently, even after harvest," clarifies Ivo Hendriks of Perfotec. "Too much oxygen can cause rotting, but not enough can cause suffocation. In both cases the shelf life is reduced."

PerfoTec’s Respiration Control System measures the exact level of oxygen needed and adjusts the packaging accordingly with micro-perforations. The micro-perforations allow for longer storage and transport of flowers, possibly boosting the export industry.

Thanks to the micro perforations, the flowers enter a sleeping stage and can live for up to five days without water or cooling during their journey by mail. As soon as the recipient unwraps the flowers, they wake and the recipient can enjoy them for more than a week. Dave van Stijn, CEO of BloomPost, claims that with this advanced technique his flowers stay fresher than flowers in a flower shop and have a vase life twice as long.

In fruit and vegetables, this technique is very popular allready. Several retail pilots, that include Marks & Spencer, show that this way in-store waste can be reduced with 50% while increasing sales.

Crossing borders
Not only is BloomPost delivering flowers through all of Europe, but also BloomPost itself is crossing borders. The success of the last year, was enough reason for Van Stijn to cross the border with his patented technique. An office in Berlin opened a month ago and they have already signed a contract with a major client.

For more information:
BloomPost Nederland B.V.
Florijnweg 25
6883 JN Velp
T: 026 303 1930026 303 1930

Meer informatie:
Ivo Hendriks
T: +31 6 1323 5169+31 6 1323 5169 / +31 297 255 554+31 297 255 554
E: [email protected]

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