Thousands of Canadian Cancer Society volunteers are fanning out across Ontario selling daffodil pins. Canada's aging and growing population is forecasted to drive a 40 per cent increase in total cancer cases by 2030, further increasing demand for the Society's support services.

Buying and wearing daffodil pins provides much-needed donations and shows people living with cancer that they do not have to face the disease alone. Money raised during Daffodil Month helps patients and their families in communities across Ontario. Donations fund life-saving research, support services and other important work that means fewer people will be touched by the disease.

Ontarians can also buy live flowers and support Daffodil Month. Loblaw Companies Limited has again stepped up to support Daffodil Month. For every fresh-cut and potted daffodils sold, the grocer is donating $2. The flowers will be available at Loblaws, Zehrs, Valu-mart, Real Canadian Superstore and Your Independent Grocer locations across the province until April 17 or while supplies last.

"Loblaw's generous support for Daffodil Month is especially important this year," explains Susan Drodge, Director of Corporate Partnerships for the Canadian Cancer Society in Ontario. "As a charity, we must do whatever it takes to ensure we can meet the expected jump in demand for our support services over the next 15 years. It is comforting to have a partner like Loblaw in our corner."

The Daffodil Month partnership between the Canadian Cancer Society and Loblaw is in its third year. To date, more than $221,000 has been raised through this collaboration. Fresh cut daffodils will sell for $4.99 and potted daffodils for $5.99. For every bunch of fresh cut or potted daffodils sold, $2 will be donated to the Canadian Cancer Society.

For more information: