Ayala Zilberman of Danziger, Donald Delfino of Podere Luen:

"We see a move from seed to cutting raised plants among Russian growers"

“In Russia we see a lot of potential for cutting raised bedding plants and perennials. At this year’s FlowersExpo several growers came to us telling that they know and are growing our Amore petunia”, says Ayala Zilberman of Danziger. They shared a booth with Podere Luen, an Italian grower who roots Danziger’s cuttings and supply them to Russian growers.

Filippo Vigo and Donald Delfino of Podere Luen and Ayala Zilberman of Danziger, at their shared booth at the FlowersExpo in Moscow.

More uniform growht
Danziger only started cooperating with Luen Podere about three years ago and they are seeing a move from seed towards young plants. “They have seen that cutting raised plants are growing more uniform,” says Zilberman.

Get full potential out of plants
However, support along the way when growing is necessary to exploit the full potential of cutting raised plants, explains Donald Delfino, Sales Manager at Podere Luen. Next to rooting the cuttings of Danziger, Podere Luen also maintains a relationship with the growers and supports them during the growing process. “When we start selling, we visit the grower first and give advice and technical info. It is not just about selling young plants. In order to get the desired uniformity and good quality they want, this is very important.”

Both family companies
According to Zilberman, a good cooperation between Danziger and Luen Podere is important as well. “We try to give them all the tools to support and keep surprising their growers. They, for example, get priority like trailing new varieties first. Then, everyone benefits. I think this cooperation is so successful because we are both family companies and know the importance of service.”

This year Danziger has again organized their Novemberfest where they showed their new varieties. And of course, Podere Luen attended. Along with over 100 of the world’s leading growers, young plant producers, retailers and brokers they visited Danziger’s Israel facility during this annual open house event. It brought experts from Danziger and industry leaders together to discuss new genetics and plants for the 2019, 2020 and even 2021 growing seasons. Click here for more information on the Novemberfest.

For more information
Ayala Zilberman
Email: ayala@danziger.co.il

Podere Luen
Donald Delfino
Email: donald@podereluen.it

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