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A peek into the yellow rose assortment of United Selections

"Brighten your Easter with these yellow roses"

While heading up to Easter, it’s nice to share and explore the breeding journey of new rose varieties; yellow roses specifically. United Selections has a wide portfolio of rose varieties which are available in different countries around the world. Of course, all starts with breeding and getting good seed germination and from there selecting the right varieties.

It takes up to 7-8 years to get new breeds to the market, with the higher quality standards from the market, it takes even more time to really establish with strong new varieties in the market. But after this long journey, its finally there. The market introduction and the joyful part for the consumers can start. “they can buy the new colourful rose varieties”. In the recent years and even more recently United Selections came up with more strong yellow varieties, with each, having a different Unique Selling point. From Standards to sprays and from high producing to high end quality with big head size options.

Some highlights are mentioned below:

Lighthouse
Lighthouse is an illuminating yellow rose, with a beautiful opening. It achieves full opening and maintains its color when fully open. This rose has a long stem length of between 40-70 cm and can stay on the vase for more than 15 days. Lighthouse received a lot of attention during Latin Selections’s open day in Ecuador Denmar Farm, which was held between 24-25th March 2021.

“Getting a bouquet of Lighthouse or a mixed bouquet with a Lighthouse, will be more ideal and worth it for you this Easter holiday. Even a better reason to consider doing so is the Golden Ticket campaign which is currently going on. Farm Direct, is issuing out golden tickets, which will be placed inside bunches of lighthouse purchased between 29th March and 5th of April. Time to bring some light and mood to your home with Lighthouse.” Follow the campaign here: https://www.facebook.com/farmdirectflowers 

Golden Blossoms
Since its introduction during the Nakuru open days in Kenya, Golden Blossoms has received a lot of attention from Kenyan growers and Latin subsequently. Recently, during Latin open days, many growers expressed interest in trailing this spray rose. Golden Blossoms has a bright and rich yellow color, stem length of between 50-70 cm, and a long vase life. It has incredible transport characteristics too. “This spray rose is a perfect choice for mixed bouquets or even as a stand-alone bunch. Experience some bloom this Easter with Golden blossoms.”

Due to the high demand, there is very limited availability, but the good and positive news is, its planted and in the planting plan of several farms around the world. 

Lightwave
Lightwave is a strong yellow-colored rose, within the medium segment, it is very productive and what is interesting about this rose is that it is a perfect blend with the Madam’s family assortment (Madam Red, Madam Pink, and Madam Cerise). “If you need a good yellow to complete the color mix of Madam’s family, Lightwave is the rose for this job.”

Sunny Confidential
Time for some sunny and bright days this easter with Sunny Confidential. This rose has a sunny yellow color, with a little reddish shade on outer petals. “Its beautiful opening and head size make it the ideal rose for the spring and Easter holidays.” Its already in production at Zena Roses from Eldoret and also some other farms in Kenya are growing on small scale.

Lightbox
Lightbox is a long stem variety, with a length of 60-90 cm. “This rose also has a big head size, with a very beautiful opening.” Lightbox falls under the big-headed category of roses and does well in medium and higher altitudes in Kenya and Ethiopia. “It was recently introduced by Zena roses from Eldoret, so in case you are looking fort his yellow, please be in touch with Zena roses sales team at; sales@zenaroses.com

For more information:
United Selections
marketing@united-selections.com
www.united-selections.com


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