Over the last decade, the demand for preserved roses increased sharply. However, when and where did it all start? In this article, Paul Molina of Naranjo Roses and Commercial Director at Lulu Preserved Roses explains. This Ecuadorian rose farm introduced their first preserved roses brand (Lulu Rose) three years and are very pleased with the increasing demand.
The birth of preserved flowers
"There are records that share that the industrialization of preserved flowers and foliage was explored with more frequency in Japan, in the early 1950s, although this is not the original date of “birth” of preserved flowers. Interesting Fact: The existence of preserved flowers dates back to hundreds of years ago in the Asian Region.”
2,500 commercial varieties
The demand for preserved flowers started in foliage, he explains, and as years have gone by, preserved rose techniques have been strengthened and a number of alternatives were added step by step. “Nowadays, there are more than 2,500 commercial alternatives between preserved flowers and decorative foliage. As mentioned above, the demand for this product begins in Japan, and for some years, remains to be one of the most interesting markets for this type of product.”
Preserved flower factories in Europe - late 80's
By the late 80's, the first preserved flower and foliage factory appears in Europe. Consequently, "At that time, Europe introduced the world with one of the most amazing and innovative creations: the first preserved flower and foliage factory. This factory was an incredible turning point for this industry given that because of it, preserved flowers and foliage techniques started to become “trendy” as we know it, and with this, the demand for preserved roses began to grow significantly."
Preserved flower factories in Ecuador and Colombia - 90's
In the 90s, the first preserved flower factories appeared in both Colombia and Ecuador. "A few companies in both of these countries were dedicated solely to the export of fresh flowers and began to allocate a part of their production to beautiful preserved flowers."
Exponential growth
In the last decade, the demand for preserved roses has grown exponentially around the world and particularly last year. “Before the pandemic, there was already a sustained annual growth in demand of approximately 7% per year, but in 2020 it increased sharply, closing the year with an 18% increase. Nowadays, we have seen several fresh flower companies who have concentrated on producing and putting all of their effort on growing the best, top quality preserved roses to export to the most important markets in the world."
Pictures from the day that their first preserved rose container was sent to Spain.
Lulu Rose
In 2018, Naranjo Roses also introduced their preserved roses brand: Lulu Roses and they are experiencing a constant expansion and continuous growth paths, participating in all continents. More about their brand, the increase in demand for preserved roses and more. Click here for the article that we've published earlier this month.
For more information:
Lulu Preserved Roses
Paul Molina- Commercial Director Lulu Roses
Email: mercadeo@naranjoroses.com
https://www.luluisforever.com/
Naranjo Roses
https://naranjogroup.com.ec/