Kenya: A peek into United Selections open days

Open days are highly important for both growers and breeders. United Selections hosted their open days last week between Wednesday 12th to Friday 14th January 2022 to showcase established commercial brands and newly promoted selections.

Their open days were well received with great attendance from Kenyan and even Ugandan growers. “Growers were intrigued by the wide assortment showcased during the open days”, says Edwin Kirwa, Marketing Assistant at United Selections. They lined up; standard roses, spray roses, Chrysanthemums, and Alstroemerias from their strategic partner Konst Alstroemerias for the open days.

Notably, the breeder’s spray roses portfolio sparked a lot of interest from growers. “This is a testament to United Selections’ commitment to building a strong and reliable brand with its spray roses.” Currently, there are two series of spray roses; Blossoms and Magical selections. There are more than 15 commercial varieties within the Blossoms series and currently three commercial varieties under the magical selections.

The following are the top three varieties that gained a lot of traction during the open days; both standards and spray roses.

Standard Roses
A lot of new colors were showcased during the open days but the following standard roses belong to the top and you will enjoy more of these in the market soon.

Nova Vita

It is a white premium rose. “You can’t help but fall in love with it. It has a pure white shade and fully opens on the vase. Nova Vita is set to be introduced in the market soon, stay in tuned for updates regarding this variety.”

Rise & Shine

Rise & Shine is a newly selected yellow rose from United Selections. “We need a higher energy and level of positivity to chase the blues away and the bright yellow color of Rise & Shine warms your soul and elevates your energy to a higher level.”

High Key

“What do you love about two-toned roses? For florists, this is a product to add some luxury touch to your mixed bouquets.” High Key is a bi-colored rose, set to be available in the market soon as well.

Spray Roses
It has been more than seven years of research and testing of breeder’s spray roses across different altitudes and markets. “Today they have interesting colors and brands from both Blossoms and magical series that are of great value across the floral chain. Here are some key highlights from the open days.”

Golden Blossoms

Blossoms series have at least six buds per stem and great stem length, explains Kirwa. “Golden Blossoms is a yellow-colored spray rose, that radiates beauty and resilience. Let us not empty the bucket too much because you will be able to enjoy this beautiful rose soon.”

Sunset Magic

“Being a bi-colored rose with a special opening, you are in for a treat with this spray rose. A valuable addition to the magical series since Royal Magic, the first generation spray rose in the magical series.”

Velvet Blossoms

“Now onto some velvety red spray rose, velvet blossoms have an intense shade of red which comes fully to life when this rose fully opens. It is such a beauty to consider for your arrangements.”

New Introductions & Future Plans
The open day is normally a great event to unveil new and potential varieties. The following new selections are also important to watch and monitor for the future.

  • Red roses; Red Promise, Red Smile & High Gear
  • Bi-colors-Pink Elegance, Salamander & Pinyin
  • White: Yukon
  • Lavender: Orinoco
  • Orange: United Pride
  • Yellow: Rise & Shine

United Selections has continuously affirmed its commitment to breeding a colorful future and this was evident with the growth of its assortment portfolio. “The goal is to have a product for every market and altitude and with the established commercial brands and new introductions, the future looks more promising for everyone in the floral supply chain.”

For more information:
United Selections
marketing@united-selections.com
www.united-selections.com


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