Dümmen Orange welcomes over 350 visitors at their open house during the Chrysanthemum Week 2022

The Dutch breeder opened his doors at their Flores Silvestres location in Colombia to receive over 350 customers from the whole floral industry. Growers, wholesalers, and supermarkets marveled at more than 150 varieties of cut chrysanthemum, of which 40% were new introductions and experimental varieties.

The antique, vintage, and pastel colors keep being the top trends amongst growers and international suppliers, who are finding more ways to use them all year round. Varieties like Veronica Salmon, Pastela Rosé, Pastela Cava, and Champagne were the winners in this category.

For the classic colors, Lamira, Exp. Solana and Tokyo impressed with their big flowers and intense colors, perfect to be the center of any bouquet or arrangement. In terms of novelties, the varieties Lina and Exp. Dorito were the most requested by growers to try.

In this event, the breeder also launched their new brand INTRINSA, which brings advanced techniques through traditional breeding to make chrysanthemum varieties white rust resistant.

For more information:
Alejandra Fernández
Marketing Specialist LATAM
Dümmen Orange


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