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Photo report Delishow 2025

A colorful sea of chrysanthemums at 'Carnaval de Flores'

In recent days, traders and growers visited Deliflor in Maasdijk, the Netherllands. The greenhouse had been transformed into a tropical flower festival during the Delishow, where the latest varieties and codes were on display.


Click here for the photo report

The greenhouse is open for visits year-round, but twice a year they organize a big event. For example, on Tuesday morning there was a ladies' workshop, and the Delishow 2025 concluded with an informal reception for invited guests.

Added value
"During this Delishow, we primarily see Dutch growers, while the summer trial attracts many international visitors," says Lejla Begovic of Deliflor. "For growers, it is very interesting to see the trial during this dark period. Winter is the season with the least light, making it the most challenging period. If you can showcase how beautiful a product can be even during this time, it truly adds value."


Lejla Begovic shows 'Summerlove'. Click here for the photo report.

Creativity
Additionally, Deliflor has gained a reputation for its creative themes showcased during the Delishow. This year, the theme was 'Carnaval de Flores,' and the greenhouse was transformed into a lively and colorful tropical flower festival. "We enjoy showcasing our creativity and embracing a theme. We've noticed that it works—it enhances the atmosphere and reflects a bit of who we are. We take this very seriously," Lejla continues. Nowadays, even the marketing departments of some export companies attend the Delishow to gather inspiration. "Moreover, the summery vibes and colorful theme provide the perfect backdrop to highlight the diversity of colors and varieties of chrysanthemums."


Teddy, Click here for the photo report.

The cream-colored Santini 'Teddy' was also introduced at the auction this week by Infinity Chrysanten. To celebrate, mascot Teddy made an appearance, and all Delishow visitors were given a bouquet of 'Teddies' to take home, along with a mini Teddy.

For more information:
Deliflor Chrysanten
www.deliflor.nl