Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Looking back at June

IFTEX, FlowerTrials, GreenTech and the Dutch Lily Days

It's time to take a look back at June 2025. There were lots of trade shows and events going on, so we have several photo reports to look through!

© Mirthe Walpot | FloralDaily.com

Photo report: IFTEX 2025

Over the course of three days, the Visa Oshwal Center in Nairobi, Kenya, welcomed visitors from around the world for IFTEX 2025. Nearly 200 exhibitors showcased their products and services from Monday through Thursday. According to the organizer, HPP Exhibitions, approximately 6,000 visitors attended on both the first and second day, with strong foot traffic continuing into the third. FloralDaily/ was also present and made a photo report.

© Elita Vellekoop | FloralDaily.com

Photo report: FlowerTrials 2025

Rain or shine, the FlowerTrials is one of the biggest events in week 24. This year's edition basked in sunshine, setting the stage for a vibrant showcase. Across 27 locations, 56 breeders presented their latest innovations alongside their existing assortments. We visited all sites and captured their highlights in our photo report.

© Hasfarm Europe

Hasfarm Europe announces new Business Development Manager

Hasfarm Europe has announced that as of June 1st, Paul Evers will be joining Hasfarm Europe as Business Development Manager. In this role, Paul will help shape the company's product portfolio and ensure the successful introduction of high-quality propagation materials to the European market.

© Alma

Ecuadorian spray rose grower unveils new packaging "that speaks spray"

With a fresh new look, Ecuador-based spray rose producer Alma is making a statement in the market. The company has introduced an updated packaging design that reflects its deep-rooted passion for spray roses. "Our new packaging is more than just a redesign," says Viviana Alexandra Guanulema Marin of Alma. "It's a reflection of who we are as a company. We wanted it to feel intentional, subtle, and confident—just like our spray roses."

© HortiDaily

Photo Report: GreenTech 2025

"Everybody here speaks the same language — and I'm referring to the language of cultivation. Not Italian or Spanish, but the greenhouse language. That's why I want to be here." That's how one of the exhibitors summarized his experience at GreenTech 2025, the event that took place this week in Amsterdam, Netherlands. And today, it's picture time. Yes, faster than the fastest harvesting robot (of which there were plenty to be found), we've captioned all the photos.

© Elita Vellekoop | FloralDaily.com

Photo report: Dutch Lily Days 2025

From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their test greenhouses to their customers from far and wide. The exporters test the properties and quality of their bulbs in these greenhouses. They also test the potential of different varieties for a future-proof bulb sector. The international visitors primarily discussed the resilience and availability of lily bulbs.

© Hobaho

NL: Hobaho takes over Van Zanten Flowerbulbs' lily breeding activities

Hobaho and Van Zanten Flowerbulbs have announced the merger of the lily breeding activities under the Hobaho flag. This strategic step is an alliance of years of expertise, experience, innovative, and future-oriented technology in the delivery industry.

© Bloomin' Easy

Bloomin' Easy unveils 17 new varieties for 2026

Bloomin' Easy Plants, Inc. has released seventeen new varieties under the Bloomin' Easy brand for 2026, including: Bubble Bath Hydrangea paniculata and Forged by Fire Silene virginica. Bloomin' Easy is set to showcase them at Cultivate '25 from July 13-15, 2025, in Columbus, Ohio.

© That Flower Feeling

New board members appointed for That Flower Feeling

That Flower Feeling has appointed four new Board Members and a new Marketing Committee Member.

© Crayola Flowers

Crayola Flowers connects floral sales with nonprofit fundraising

Crayola Flowers, operated by Mrs. Bloom's License Corp., supports a wide range of nonprofit partners. Launched in 2023, the company is a licensed partner of Crayola®, leveraging the iconic brand's heritage and color recognition to bring added visibility to its bouquets and fundraising initiatives. Co-founders Oren and Ari Shapiro say the idea was to offer a new spin on flower sales—combining e-commerce logistics with social impact and brand licensing.