On the Opening Ceremony of the 9th World Garden Show (April 28, Haining, China), Hongyue, an enterprise in China's home gardening sector, signed exclusive strategic partnership agreements with Harkness Roses (UK) and J. Berry Nursery (USA) in Hangzhou. This collaboration marks a milestone in Hongyue's internationalization strategy, bringing world-class rose and hibiscus varieties to Chinese consumers.
© Hongyue Horticultural Corp.
Harkness Roses was established in 1879 and has become well-known as a grower of top-quality roses, with nearly 150 years of breeding history. As a benchmark in British rose breeding, Harkness has exhibited at the prestigious Chelsea Flower Show for over 140 consecutive years, winning 18 gold medals. Their rose varieties are renowned worldwide for their exquisite forms, strong disease resistance, and long-lasting blooms. In 1986, during Queen Elizabeth II's state visit to China, the Queen personally planted the "Volunteer" rose, bred by Harkness, at the Grand View Park in Kunming.
© Hongyue Horticultural Corp.
Philip Harkness, the fifth-generation family member of Harkness Roses, attended the signing ceremony, expressing great enthusiasm and expectations for the Chinese market.
J. Berry Nursery was founded in 2006 by the father-and-son team Jim Berry and Jonathan Berry in Texas, USA. J. Berry Nursery is an innovative horticultural company known for its cutting-edge breeding programs. The company's flagship brand, Hollywood Hibiscus, features unique advantages that set it apart: flowers that bloom for up to three days (compared to one day for conventional varieties), high bud production, strong disease resistance, and a compact growth habit — making it ideal for home gardening. Under the partnership agreement, Hongyue Horticulture has been granted exclusive distribution rights for J. Berry Nursery's hibiscus varieties in the Chinese market, introducing this innovative series to meet growing consumer demand for premium tropical flowers.
© Hongyue Horticultural Corp.
"This strategic partnership with Harkness Roses and J. Berry Nursery represents a significant milestone in Hongyue's internationalization strategy," said Shengde Jiang, CEO of Hongyue Horticulture. "We are bringing the world's finest horticultural varieties to China, and through our professional technical services and extensive distribution network, we aim to make world-class gardening products accessible to every Chinese consumer. Moving forward, Hongyue will continue to deepen international cooperation and build a bridge for exchange between China's horticultural industry and the global market, injecting new vitality into China's home gardening sector."
For more information:
Hongyue Horticultural Corp.
Golden Garden, Chang'an,
Haining 314408, Zhejiang, China
www.hongyue.com
