FlowersExpo Moscow:

Large flowers not enough to conquer Russian market

Russians love large flowers, that's quite a common fact. However, more factors play a role in the popularity of a variety. In roses for example, it is essential that the flowers open entirely and for orchids good branching is important. The FlowersExpo, which was held from 8-10 September in Moscow, offered a good opportunity to learn about the demand of this country.

Many breeders participated in the show and showcased their new varieties that, according to them, will fit the Russian market perfectly. Next to meeting growers they also took this opportunity to present their new varieties to the florists, buyers and wholesalers. The show is a good place for the them to see how their (new) varieties will be accepted by the market.

Below some breeders that showcased their novelties:


Göran Basjes of Kordes Rosen, a rose breeder. The new varieties they were showcasing were the Choi, Verona and Susan. According to Basjes, these new varieties are good candidates to be successful in the Russian market. At the exhibition, the Verona, a large headed rose with a 7-8 stem, received a lot of attention.


Lourdes Reyes of Ball presenting Ball summer flower varieties and in particular the gypsophila. The Mirabella (in the photo) is a well known gypsophila in Russia. “It is know by name here in Russia,” says Reyes. At the exhibition Ball shows her new varieties: the Megabella which has larger flowers than the Mirabella and the Tinybella which has smaller flowers than the Mirabella. At the show, these new varieties have already attracted a lot of attention.


Rick Kroon of Anthura, breeder and propagator of phalaenopsis and anthurium. He is at the exhibition to present the new varieties. Kroon is standing next to the Maravilla, the new purple colored anthurium .


The Israeli Breeder Danziger showcased their new Explora gypsophila. This is the first purple colored gypsophila. At the show it received a lot of attention from the visitors.

The entire photo report of FloralDaily will be published on Monday September 14.

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