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US: Mother's Day sales make floral industry billions

According to About Flowers, the official site of the Society of American Florists, Mother's Day ranks just under Christmas and Hanukkah as the second largest flower holiday.

64 percent of Mother's Day gifts are flowers each year, with most consumers buying them for their own mother. Mother-in-laws, spouses, and other family members are the other most popular recipients of a bouquet. Basically, fresh blooms are a must if you want to show your mom you care. In all, the floral industry rakes in about $1.9 billion dollars on each year on your annual offering to Mom.

The National Retail Federation projects that consumers spend about $141 each year on Mother's Day gifts, with $17 on average going towards flowers. That sounds like bargain, since some arrangements on retail sites like 1-800-Flowers can cost upwards of 50 big ones. A lot of the cost, though, is built into the delivery fee, which isn't cheap when it comes to online florists. According to USA Today, the standard delivery fee for flowers throughout the year is around $15, but that goes up to $22 if you want them delivered on Mother's Day proper. If you want Mom to stop and smell the roses before 1 p.m. on that Sunday, it'll cost you another $10.

Read more at Romper
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