EFSA, the European Floral and Lifestyle Product Suppliers Association announces the publication of the colour and style trends for the season Autumn / Winter 2019-20. For the second time, EFSA will launch the official Trend Magazine at IPM Essen. The special print edition of the 40-page trend lifestyle magazine will be exclusively available to the fair visitors.
EFSA's trend publication presents four new trend themes for the season Autumn / Winter 2019-20. The trends in the new edition are based on the trend forecast of Nelly Rodi Paris, EFSA's internationally renowned trend partner. The themes in the magazine feature EFSA member products of the new collections, presented by means of atmospheric photography, colour references, product suggestions and other expert information:
- Bucolic Ballad has an Amish style, a rustic and contemporary atmosphere. Imagine a scenery on a lake or pond, late summer or early autumn, the change of colours and leaves, with majestic trees.
- Muse Mix has the flair of an end of century "bourgeois" house for a hippy chic, bohemian and fashion clientele. A winter garden atmosphere with decorative tropical vegetation, exotic birds and gold accessories.
- Pastoral Poetry reminds of a chalet in the country side or a rustic apartment and speaks to outdoor lovers. It is abundant with handcrafted objects in a convivial and generous atmosphere.
- Botanical Board represents an urban atelier or a rehabilitated factory with a fresh and cosy atmosphere. It is an homage to urban nature, industrial meets artistry with a love of botanicals.
The print edition of the magazine will be available at the EFSA Lounge Hall 5/E19. Visitors of the trade show can get a personal copy of the magazine and enjoy a drink. The Lounge is directly connected to the seven EFSA Member booths that are located in one larger area. Participating members are Baltus, Pokon Naturado, Esschert Design, LECHUZA, NDT, Ter Steege and Velda.