"We meet people here who are into flowers in a big way"

The three consumer-goods fairs in Frankfurt – Christmasworld, Paperworld and Creativeworld – successfully opened the new business season with future-oriented topics and the latest trends. 3,119 exhibitors from 68 countries inspired the national and international trade with innovations from the fields of seasonal and festive decoration, paper, office supplies and stationery, and hobby, handicrafts and artists’ requisites.

More than 87,000 visitors from 161 countries made their way to Frankfurt Fair and Exhibition Centre to discover highlights and new products for their businesses at the three international trade fairs. “The high level of internationality is one of the most decisive qualitative factors of our events. The outstanding visitor quality and the personal contacts are also unique features whereby interactivity, emotionalization and intelligent links between the analogue and digital worlds are the main driving forces for the coming business season. And our trio of fairs generate the right impulses for this”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Fresh worlds of experience: Retail Boulevard and Floradecora
The new Retail Boulevard in Galleria 0 showcases innovative pop-up stores for flower shops, garden centres, DIY stores and building supplies merchants, supermarkets and furniture stores – with new ideas for combining products. “New things always provoke a reaction and get people talking. That is very good for the sector. That’s why this is such a very successful display for the visitors. Christmasworld is a must. It’s the place where garden centres across Europe and from all over the world, including, for instance, Japan and South Africa, all meet up,” says Peter Botz, General Manager of the German Association of Garden Centres.

Immediately next door, with the product segment represented in the Floradecora section, specialist buyers at the show were able to learn more about combining fresh floral elements and seasonal decoration. “With its flowers and plants, Floradecora is like an oasis, an enrichment, which gives a deal of pleasure to many. We are able to broadcast our message here widely and get closer to the end consumer through contact with a host of outlets in the floristry, decoration and horticultural sectors, that are, indeed, in the forefront of the supply chain,” adds Sonja Dümmen, Marketing Manager, Dümmen Orange. Producers and wholesalers with products from the Netherlands, Kenya and Ecuador met with a great deal of interest: “We meet people here who are into flowers in a big way, are keen to find them and feel comfortable with us. Visitor quality is very good, very international. From Spain to China – the whole world is here and they’re all professionals, who’ve come to get information and inspiration,” confirms Jan de Boer, CEO, Barendsen.

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