Dounan flower market in Kunming City, the capital of southwest China's Yunnan Province, has seen a recent sales boom as flowers and plants with auspicious names and a subscription-based business model have found favor with consumers.
These days, the sales of flowers and plants that symbolize good luck and fortune surged in Asia's largest fresh-cut flower trading market. For example, succulent plants dubbed "Jinyumantang" which literally means "abundant wealth" are very popular among consumers. "I bought flowers dubbed "Jinyumantang". I think they are really beautiful and cute," said a consumer.
A subscription-based flower delivery model is another factor that drives the boom of the floral market. By subscribing to a floral delivery service, consumers can have flowers delivered to their doorstep every week with just a few clicks.
This caters to the demands of consumers who want to have fresh flowers every week.
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