The French ornamental horticulture sector faces a significant challenge in remaining competitive against international competition, particularly in cut flower production. Valhor, the French umbrella organisation for the ornamental horticulture, floristry and landscaping sector, has published a strategic plan to address this, as reported by Agroberichten Buitenland.
The report, titled Plan de souveraineté pour la filière fleurs coupées 2026, sets out a strategic vision to strengthen local cut flower production in France and reduce dependence on imports. The plan focuses on promoting sustainability, investing in research and innovation, and simplifying regulations to make the French ornamental horticulture sector more sustainable and economically resilient.
The action plan aims to recapture market share, with a target that within ten years, one in five flowers sold in France will be domestically grown.
The strategy is built on four operational pillars: professionalisation through knowledge sharing and digitalisation; quality assurance through certification schemes such as Fleurs de France; logistical optimisation, focused on consolidation and shortening the supply chain; and supply structuring, through better alignment with market demand using data and collective marketing.
Cross-cutting themes in the strategy include economic resilience, ecological transition and political recognition. The report identifies approximately fifty concrete actions to support implementation.
